When we created Central Athlete, we realized the business potential of templated programs, group training and standardized progressions. As a Central Athlete client, each of our clients is unique. Your program is built from the ground up for YOU... Using evidence based practices and peer reviewed science. There's a reason why you see tens of thousands of eBooks and programs you can buy online. It's a lot more difficult to understand how to apply strength and conditioning principles to the individual. Abiding by these principles means building relationships and respecting clients' individuality. Not a number that counts towards a bottom line.